A visually stunning and user-friendly website designed to showcase the elegance and sophistication of a luxury interior design studio.
Role as UI/UX Designer
Indonesia, Universitas Sebelas Maret .2023
Industry
Education Tech
Project Type
Awarded Competition Project
Duration
4
weeks
Research // 1 weeks
Ideation & sketch // 4 days
Design MVP & Hi-Fi // 2 weeks
Testing // 3 days
Services
Tools Design
Miro, Figma
To address widespread career confusion among Indonesian youth, "What's Next?" acts as a personal compass. Through MBTI tests, mentorship, and bootcamps, the app provides a clear, integrated path, empowering users to choose their future with confidence and purpose.
Want to create something like ?
Problem
Too Many Choices.
Students felt completely overwhelmed by all the options for majors and careers. This often left them feeling stuck and unable to make a decision.A Fear of Falling Behind.
They were worried that their university classes alone weren't preparing them with the real-world skills needed to land a good job in a competitive world.A Need for Genuine Advice.
They were tired of generic online articles and truly wanted honest advice from real people who had experience in the careers they were interested in.
Approach
Started by Understanding the Real Problem.
My first step was to listen carefully to students to understand their real-life struggles with anxiety and self-doubt. My goal was to make sure I was solving the right problem before I even started thinking about solutions.Created an All-in-One Guide.
Based on what I learned, I designed a single app that combines all the answers students were looking for in one simple place, including:A personality test to help them discover their best-fit major.
Honest advice from real-life professionals (the mentors).
Practical training courses (the bootcamps) to build job-ready skills.
A smart tool to find the right university without the overwhelm.
The Goal Was to Replace Confusion with Confidence.
Every feature I designed had one ultimate purpose: to provide a clear and trustworthy path forward, empowering Indonesian youth to feel confident and excited about their future careers.
Here i do
My Methodology I conducted in-depth, qualitative interviews with a diverse group of high school and university students. The goal was to move beyond the numbers and uncover the deep-seated "why" behind their frustrations.
Key Findings (The Insights that Shaped Everything)
My research distilled down to four critical insights:
Overwhelmed by Choice: Students felt paralyzed by the sheer number of options and the lack of a trusted, centralized source of information.
A Hunger for Real Guidance: They craved advice from people who had actually walked the path before them, not just generic online articles.
A Deep-Seated Fear of Being "Left Behind": Many felt that their university curriculum alone wasn't equipping them with the practical skills needed to get a good job.
A Need for Personalized Direction: A "one-size-fits-all" solution wouldn't work. They needed guidance that was tailored to their unique personality and interests.
Whats Next ?
Creating User Persona
I synthesized my research into a single, detailed persona who represented the users I was fighting for:Anindita, The Uncertain Final-Year Student: A 21-year-old art student who feels immense pressure to choose a career path but has no idea where to start. She's passionate but lacks confidence in her skills and is overwhelmed by the vague information she finds online.
Architecting the Core Features
I directly translated Anindita’s frustrations into the app's foundational features using "How Might We" sessions. This led me to prioritize four key solutions:
Anindita’s Pain Point | The Engineered Feature |
"Which major is right for me?" | An MBTI Personality Test, engineered to provide personalized major recommendations based on her unique traits. |
"I wish I could talk to someone who understands." | A 1-on-1 Mentorship Program, allowing users to connect directly with industry professionals for genuine advice. |
"My degree doesn't feel like enough." | A Curated Bootcamp Section, designed to help users build the practical hard and soft skills that industries demand. |
"I'm overwhelmed by the number of universities." | A Smart University Recommendation Tool, with filters for accreditation and major, to simplify the search. |
The Final Execution
A design is only a hypothesis until it's tested. To validate my solution, I conducted three rounds of iteration, culminating in a final round of moderated usability testing with 5 users who perfectly matched my persona.
My Methodology
I used the System Usability Scale (SUS), a time-tested, industry-standard metric, to get a clear, unbiased measure of my app's usability. I also tracked key metrics like misclick rates and task duration to identify specific areas of friction.
The Measurable Results: A Story of Resounding Success
The results were a powerful validation of my user-centered process:
The "What's Next?" prototype achieved an outstanding SUS score of 94.6%—a clear "A+" grade, placing it in the top tier of user-friendly products. This score proved the app had excellent usability and met user needs.
While some initial tasks showed friction (like the MBTI test taking longer than expected at 46.8s), I used this data to drive design iterations, such as adding a search bar to the mentoring page to improve discoverability.
The final design was described by users as having "easy navigation" and a "clear design," successfully answering the core needs identified at the very start of the project.
About the Project's Impact:
Listening to users is the most important skill. The project's success came from deeply understanding the real-life struggles of students, which helped me design a truly helpful and easy-to-use solution.
I created more than just an app; I built a guide. The real goal was to help a generation trade their confusion for clarity, and their anxiety for the confidence to build a future they believe in.
About My Personal Growth:
Facts are better than guesses. I learned that relying on real data from users, instead of my own assumptions, is the most important rule for creating a high-quality, easy-to-use product.
I grew as a designer. This was my first deep dive into the world of product design, and I had to learn how to be a researcher, a writer, and a designer all at once. Tackling real-world challenges taught me more than any textbook could and significantly improved my skills.
